Best CX tools for 2020 customer experience software for business feedback
The best Customer Experience software (also known as CX, CXM or CEM) performs a range of functions, including helping to collect, track and organize customer feedback. Best customer experience software1. Zendesk2. Salesforce Service Cloud3. Hubspot Service Hub4. Adobe Experience Manager5. Qualtrics XM6. Genesys Cloud7. Medallia8. SAS Customer Experience9. Delighted10. SurveyMonkey CXThey are equipped with diverse capabilities like content management, contextual help, customer analytics and, of course, customer feedback.
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Of course, they are also an important part of content marketing in general as part of customer communications for actionable insights.In recent years the number of tools available in the market has increased rapidly, so we’re here to help you spot which ones can work best for you. As such, here are our picks of the best CX tools currently available.We've also featured the best online form builders.Best customer experience software at a glanceZendeskSalesforce Service CloudHubspot Service HubAdobe Experience ManagerQualtrics XMGenesys CloudMedalliaSAS Customer ExperienceDelightedSurveyMonkey CX(Image credit: Zendesk)1. ZendeskThe popular CX toolTODAY'S BEST DEALS VISIT WEBSITEReasons to buy+Flexible platform+Live chat+CRM function+Analytics and reportingZendesk is one of the best and most popular CX tools available. It enables support for products-led customer conversations that flow seamlessly across all channels. You can choose to build your own CX solution with Zendesk Sunshine, the company's open and flexible CRM platform. Built on AWS, it lets you seamlessly connect and understand all of your customer data wherever it is stored. Overall, Zendesk offers four products in one package: support, guide, chat and talk. Between them, they let you do everything from overseeing customer support to giving employees a smart self-service knowledge base. It also offers live chat, a sales CRM function, and analytics and reporting.(Image credit: Salesforce)2. Salesforce Service CloudSales-based CX softwareTODAY'S BEST DEALS VISIT WEBSITEReasons to buy+Effective for insights+Productivity tools+OmnichannelSalesforce describes its service platform as a "time-saving, joy-boosting, relationship-building machine”. It’s not far off the mark - its CX platform is effective when it comes to giving agents the insights they need to understand customers and their cases. They can be resolved using a suite of powerful productivity tools that give agents a complete, shared view of every customer and interaction. The platform also provides the ability to reach customers on any channel - whether that’s through mobile messaging, web chat, or social media. Salesforce’s AI-powered chatbots, which are native to its platform, help to reduce reliance on human intervention.(Image credit: Hubspot)3. Hubspot Service HubThe integrated customer services hubTODAY'S BEST DEALS Check AmazonVISIT WEBSITEReasons to buy+Many tools+Omnichannel communications+Hubspot CRM+Customer contextHubspot knows that today's customers have more control, more options, and higher expectations. That’s why the company has tailored its nifty Service Hub to give company agents all the tools they need to keep customers happy. The tools in the Hubspot Service Hub are designed to help you build a frictionless customer experience, starting with the Conversations Inbox. It brings all communication channels — from email inboxes, live chat, forms, and Facebook messenger — together into one universal inbox. Each conversation is enriched by the HubSpot CRM, providing contextual information about the customer's history with your company.(Image credit: Adobe)4. Adobe Experience ManagerCombined digital asset managementTODAY'S BEST DEALS VISIT WEBSITEReasons to buy+Content management system+Personalization+Manage experience+Automation toolsAdobe Experience Manager combines digital asset management with the power of a content management system. Adobe Experience Manager Sites ensures that your content is consistent and personalized for each customer. What’s more, it lets you create and manage your digital experience across all channels with automated tools designed to make scaling effortless. Added to this, Adobe's Assets feature provides the automation and smart tools needed to rapidly source, adapt, and deliver assets across audiences and channels.(Image credit: Qualtrics)5. Qualtrics XMFor customer insightsTODAY'S BEST DEALS VISIT WEBSITEReasons to buy+Extensive channels+Meaningful touchpoints+AnalyticsQualtrics XM is customer experience management software that delivers insights that can prompt (and lead to) action across an entire organization. It provides three distinct aims, the first being to hear and understand customers at every meaningful touchpoint. Conversations can be started with anything from email to SMS, web, mobile apps, wearables or IoT devices. Once they’ve taken place, feedback is automatically analyzed by Qualtrics iQ to uncover trends, patterns an
